Bent Sorensen's job is to promote urban feature of Aarhus, in order to attract more media attention. According to the first letter sorting, Aarhus in cultural tourism destination list is located in the forefront, but for the judges "European capital of culture", this is not the only reason for the city to attract the world's media. Many people hear the name "Aarhus", always ask the way, Mr... What? They will introduce the representatives to their city...